Showing posts with label entrepreneur. Show all posts
Showing posts with label entrepreneur. Show all posts

Thursday, December 22, 2016

Very Sound Advice For Generations X, Y, and Millenials


Unemployable:
How To Be Successfully Unemployed Your Entire Life
Author: David Thomas Roberts
Publisher: Self-published, Texas, 2016                                                                     
                              


Very Sound Advice For Generations X, Y, and Millennials
This book is not for those who want to play it safe, have a steady income (when they have a job), or go home and watch TV after a day’s work. It is for risk-takers, people who value freedom over money (but who know they can do better), and like to be responsible for others as well as the bottom line.
David T. Roberts tried working for others and knew that wasn’t for him. And then he went to town trying to set up his own business or two. In the process, he learned some valuable lessons that he shares candidly with his readers. He tells people to not just wish “for toys” that others have but to do something about being able to afford them – and to do it now, not sometime, not tomorrow. He concluded early in life, that “Everyone is created with an equal opportunity to become unequal.” If the reader’s behavior is changed by that statement alone, it’s worth the money he/she paid for the book.
The author believes that if anyone can bring “value to an idea” then he/she is an entrepreneur. The early chapters of the book describe how you can detect if you should work for someone else, or if you should be your own boss. Once that is determined, he then uses a chapter to communicate the pros and cons of education but ultimately ends up saying that whether we like it or not, today’s education systems are geared to teaching us “how to work for someone else, period” and likely turning a person into “a little communist”.
The rest of the book gives us the tools we need to work for ourselves and be “unemployed”.  He starts with the need for us to become financially literate. I love his “Here’s a tidbit: If you make a million dollars this year and you spend one million and one dollars this year, you are broke!” Duh. How much simpler can it get? To this he adds great advice on mortgages and acquiring things for the sake of status.
He throws in some history on the growth of “micro-businesses”, the importance and advantages of “sales” jobs, and from personal experience, teaches us much about networking marketing.  There’s also great and detailed advice for anyone considering a franchise; when a business plan is necessary and when it’s not; why you need to avoid those who would discourage you; where to get valuable personal advice; and where and when to raise money and when not to.
There’s a whole chapter on two important rules in business and ten most common mistakes that result in failure. He tackles the issues of partnership as well as the family business, identifying pitfalls to be avoided. Next he talks about “Renegade Marketing” and social media – but that’s material you’ll need to discover for yourself in Roberts’ book. His last chapter deals with the “taxman” and the role we all have to keep government in check to preserve free enterprise.
The “bonus” is a twenty-six-page glossary of terms which should become second nature to all pursuing the exciting world of being “unemployed”. I’m seriously thinking of giving the book to my grandchildren long before they finish high school.  And even for this baby boomer, the book provided advice that is most critical to success and could be applied to my own “un”-employment as a consultant, long after I retired from working for those other guys.
·      Ken B. Godevenos, President, Accord Resolutions Services Inc., Toronto, Ontario, December 22, 2016. www.accordconsulting.com

Get the book here: http://astore.amazon.com/accorconsu-20

It would be great if you would share your thoughts or questions on this blog in the comments section below or on social media.

Sunday, January 24, 2016

Shaking Us Out of our Dream Complacency


Crazy Is A Compliment: The Power of Zigging When Everyone Else Zags
Linda Rottenberg, Penguin Group, New York, 2014

I bought this book because some well-known business magazine recommended it as must-reading for our current ‘world of work’. They were right. What this book did for me was drive home with vivid examples and more realistically what so many of its predecessors only tried to teach. Bottom line, “Don’t be afraid to zig when everyone else is zagging even if they call you crazy; in fact, if they don’t, you aren’t zigging enough.”
Linda Rottenberg speaks from experience, both her own and also hundreds of her clients, as the Co-Founder and CEO of Endeavor, whose claim to fame is that they are leading the high-impact entrepreneurship movement around the world.  She also speaks (and writes) as a wife and mother of two young daughters whom she loves very much.
The book is divided into three main sections – Get Going, Go Big, and (not or) Go Home. Read between the lines on that one. Throughout it are sprinkled practical tactics and examples of their implementation and impact. There are also gems like the quote from Sam Walton, “If everybody else is doing it one way, there’s a good chance you can find your niche by going in exactly the opposite direction.”
In its pages, you’ll discover the formula for ‘entrepreneur’.  Here’s a little hint: It’s a mathematical combination of heart, mind, and fear.
There were also some big surprises. For example, Rottenberg is not a big fan of ‘market research’ and ‘formal business plans’ if it means you aren’t ‘getting going’ and the data is there to back her up.
You’ll also learn about how some very famous name brands and multi-billion dollar businesses got started – in circumstances really not that different than yours and mine. Spanx, now sold worldwide in over 50 countries, is one such example. There are many others.
And if you’re counting on your friends and family – forget it, for the most part. They’ll only hold you back as they tried in Linda’s case.
And becoming successful does not count in Linda’s eyes if in the process you lose your family. Her advice in that area, near the end of the book, is well worth the purchase price. It’s of the same caliber as her advice throughout on how to be successful in pursuing your ‘entrepreneurial’ dream.  Go for it.
Afterthought: In the last few weeks, I have once again been made aware of friends, relatives, and clients that have lost their ‘job’. My advice remains the same. You can improve your chances against being let go 100% by working for yourself. Don’t wait until you’re forced to.  Don’t wait until you get the golden kick out the door.  Find the right dream, the right opportunity, the right timing, and start to work for yourself.  Rottenberg gives you some great “how-to” action steps in that regard. This is a book I would buy every close relative and friend that is in high school right now. The age when my grandfather, my father after him, and even I, never had a day of unemployment in our lives is over. The very educated, the very energetic, the very smart keeners still get laid off if the economy and the sector they’re working in require it. Just consider the oil industry in Canada recently. Get the book and give the book.
  • You can read the book right here now: http://astore.amazon.com/accorconsu-20 
Ken B. Godevenos, Accord Resolution Services Inc., Toronto, Ontario. 16/01/24  

It would be great if you would share your thoughts or questions on this blog in the comments section below or on social media.