Thursday, December 22, 2016

Very Sound Advice For Generations X, Y, and Millenials


Unemployable:
How To Be Successfully Unemployed Your Entire Life
Author: David Thomas Roberts
Publisher: Self-published, Texas, 2016                                                                     
                              


Very Sound Advice For Generations X, Y, and Millennials
This book is not for those who want to play it safe, have a steady income (when they have a job), or go home and watch TV after a day’s work. It is for risk-takers, people who value freedom over money (but who know they can do better), and like to be responsible for others as well as the bottom line.
David T. Roberts tried working for others and knew that wasn’t for him. And then he went to town trying to set up his own business or two. In the process, he learned some valuable lessons that he shares candidly with his readers. He tells people to not just wish “for toys” that others have but to do something about being able to afford them – and to do it now, not sometime, not tomorrow. He concluded early in life, that “Everyone is created with an equal opportunity to become unequal.” If the reader’s behavior is changed by that statement alone, it’s worth the money he/she paid for the book.
The author believes that if anyone can bring “value to an idea” then he/she is an entrepreneur. The early chapters of the book describe how you can detect if you should work for someone else, or if you should be your own boss. Once that is determined, he then uses a chapter to communicate the pros and cons of education but ultimately ends up saying that whether we like it or not, today’s education systems are geared to teaching us “how to work for someone else, period” and likely turning a person into “a little communist”.
The rest of the book gives us the tools we need to work for ourselves and be “unemployed”.  He starts with the need for us to become financially literate. I love his “Here’s a tidbit: If you make a million dollars this year and you spend one million and one dollars this year, you are broke!” Duh. How much simpler can it get? To this he adds great advice on mortgages and acquiring things for the sake of status.
He throws in some history on the growth of “micro-businesses”, the importance and advantages of “sales” jobs, and from personal experience, teaches us much about networking marketing.  There’s also great and detailed advice for anyone considering a franchise; when a business plan is necessary and when it’s not; why you need to avoid those who would discourage you; where to get valuable personal advice; and where and when to raise money and when not to.
There’s a whole chapter on two important rules in business and ten most common mistakes that result in failure. He tackles the issues of partnership as well as the family business, identifying pitfalls to be avoided. Next he talks about “Renegade Marketing” and social media – but that’s material you’ll need to discover for yourself in Roberts’ book. His last chapter deals with the “taxman” and the role we all have to keep government in check to preserve free enterprise.
The “bonus” is a twenty-six-page glossary of terms which should become second nature to all pursuing the exciting world of being “unemployed”. I’m seriously thinking of giving the book to my grandchildren long before they finish high school.  And even for this baby boomer, the book provided advice that is most critical to success and could be applied to my own “un”-employment as a consultant, long after I retired from working for those other guys.
·      Ken B. Godevenos, President, Accord Resolutions Services Inc., Toronto, Ontario, December 22, 2016. www.accordconsulting.com

Get the book here: http://astore.amazon.com/accorconsu-20

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